At Hbpriors, we know that corporate gifting is more than just an exchange of items; when you get it right it’s an art. This is especially true when it comes to luxury brands. Luckily, we are here to refresh and breathe life into the art of corporate gifting, and help luxury brands elevate themselves further, making them unforgettable!
At the core of luxury corporate gifting is the understanding that it’s not merely about giving gifts or crafting experiences; it’s about conveying the essence of the brand. Luxury brands are known for their exclusivity and exceptional quality, and corporate gifting becomes an opportunity to reflect this.
At Hbpriors, with years of experience in corporate gifting, we know the ins and outs of the space. Here are the top 7 things we think are important when it comes to elevating corporate gifting:
1. Telling your story
Brand storytelling is woven into the fabric of luxury corporate gifting. Each luxury brand has a unique story they want to tell, and we work with them to ensure this narrative enriches the gifting experience. Hbpriors work closely with brands to understand what message they want the gifting to accomplish and the brand themselves. Through this understanding and setting goals, we can create a purpose-driven gifting experience. By doing so, we can ensure we deliver an unforgettable and valuable gifting experience for the client and the brand. This process allows brands to not only share their history and values, but also their vision for the future.
2. Fostering a relationship
It is important to understand that both physical gifts and memorable experiences for luxury brands isn’t a one-time transaction. It’s about forging and nurturing longer-term relationships. The brands that understand the value of maintaining and strengthening connections over time, go further. Using gifting as a strategic tool in this endeavour is a great way to connect. In the Forbes article ‘The Power of Gifting to Create Connection’, a study states: ‘corporate gifting creates a way for people to connect professionally. Among businesses polled, 83% of those who received a gift felt closer to the company who sent it’. At Hbpriors, we are there every step of the way to ensure you achieve your corporate gifting goals, no matter what they are.
3. Choosing the right option
At Hbpriors, we know that high-quality gifting isn’t always the right choice for a luxury brand. They often extend beyond these traditional gifts to offer experiences that shine. Luckily at Hbpriors we are well-versed and perfectly equipped to provide exactly the kind of thing brands want.
Think of exclusive event invitations, access to VIP services, or immersive brand encounters that make recipients feel like the stars of the show! At Hbpriors, we thrive on crafting these experiences that add a dash of glamour to corporate gifting. Together we can help luxury companies stand out from the crowd, no matter their goals.
4. Personalisation
Personalisation is key in luxury corporate gifting. Each gift or experience is tailored to the recipient’s preferences, creating a deep, lasting connection. Luxury brands invest time and effort in understanding what resonates with the individual on a profound level. Indeed, according to Forbes online: ‘To build deeper emotional connection between the gifter and giftee, the best gifts are those that are carefully chosen and show a real understanding of the recipient’. This is something we at Hbpriors understand completely. We consistently deliver tailored and personalised gifts that understand and demonstrate what luxury brands want to convey.
5. Collaboration
Collaborating with skilled artisans and craftspeople is a common practice for luxury corporate gifting companies like Hbpriors. While corporate gifting trends come and go, entering into a partnership with us results in bespoke gifts or experiences that are ‘on trend’, showcasing the brand’s commitment, in terms of relevance and attention to detail, while still representing luxury.
Hbpriors have many years collaborating with well-known, industry-leading brands to produce nothing but the best luxury corporate gifting solutions. When brands want to showcase their quality and uniqueness, we got the curated brand partnerships they need.
6. Packaging
It is not only the gifts themselves that are important; packaging plays a crucial role in the overall gifting experience! Hbpriors, as a luxury corporate gifting company with a team of experienced designers, ensures that the packaging is as inviting and exquisite as the gift itself, reflecting the brand’s identity and message. Quality is non-negotiable for luxury brands, and at Hbpriors we couldn’t agree more. Every item must reflect the brand’s unwavering commitment to excellence. Recipients can expect nothing less than perfection, and we make sure to deliver exactly that, every time.
7. Sustainability
There is no denying that sustainability is an important and prominent issue.
In recent years, luxury brands have recognized the importance of sustainability, and at Hbpriors we are unwaveringly dedicated to our sustainability journey. Many luxury brands opt for eco-friendly and ethically sourced gifts, ensuring that their gifting practices are not only high-end, but also highly responsible.
With our passion for sustainability, we know how to gift sustainably without sacrificing luxury or quality. Furthermore, the same survey from Forbes, mentioned above, revealed ‘the importance for recipients of gifts that support sustainability and diverse […] businesses and are aligned with their own values’.
Hbpriors has a commitment to improvement, strategic evolution and growth, ensuring each gift is more meaningful and impactful than the last. Corporate gifting is also a prime opportunity to align with a brand’s core values. Luxury corporate gifting companies such as Hbpriors are instrumental in helping brands execute a specific vision, ensuring that each gift is as unparalleled and unique as the company and brand it represents.