One of the world’s largest stock exchanges, the HK Stock Exchange (HKEx), wanted to share its annual Chinese New Year festivities and well wishes with all its offices across the world.

The brief

Chinese New Year corporate gift with global deployment

With a short immovable deadline we were tasked to help create something suitably festive with clear and consistent HKEx branding for their staff to welcome in the biggest celebration on the Lunar calendar.  HKEx also required us to help them send to multiple locations including the UK and around Asia. 

The process

End-to-end oversight

We planned, conceptualised, designed and created Chinese New Year chocolate popcorn treats with a HKEx pattern and rabbit-styled packaging to align with the incoming Year of the Rabbit. 

Under tight deadlines, working with London-based gourmet popcorn connoisseurs Joe & Sephs and our network of partners, we were able to make sure each location received their gifts in time for the festivities

The outcome

Evoking joy and appreciation

The result was crafted packaging that captured the HKEx brand in a fun professional festive light. The client was thrilled to be able to send its brand out with some delightful treats to connect with and appreciate colleagues far and wide at this important time of year.